My collaborations and projects with small and medium-sized businesses are making headlines. That’s not surprising: making an impact is my number one motivation.
Read a selection of newspaper articles, interviews, podcasts, real-life stories, publications, and projects that have received media attention here.
The bottom line? The entrepreneurs I help achieve results by working smarter, implementing targeted digital transformation, making better choices, using AI wisely, and prioritizing value for people and the environment.
The Entrepreneur
Many organizations are experimenting with AI, but are seeing little structural improvement so far. In *De Ondernemer*, I explain why it’s important to first understand your processes and the underlying problems before turning to technological solutions.
In De Telegraaf, you can read about how I’m working on the development and implementation of the TinyTaalTool for TinyEYE.
An online language game that helps identify language delays in young children at an early stage. A real-world example of how to turn an idea into a digital solution with social value.
Business Analysis Achievement Award 2023
As a finalist for the 2023 International Business Analysis Achievement Award, my work at Zicht Adviseurs received recognition. By bridging the gap between business and IT, we achieved a 50% reduction in processing time, greater ease of use, and less frustration.
Management Book
In a preview on Managementboek.nl, I explain why solving problems too quickly can actually slow down your company’s growth. By immediately turning to solutions or AI tools, you often end up treating the symptoms rather than the root cause. I share a practical approach from my book, SME Growth Navigator. which helps you make better choices and solve problems for good.
Entrepreneurial Friesland
In this article in Entrepreneurial Friesland, I explain why you need to understand the problem well before you think of solutions. I advocate a sharp problem analysis with Root Cause Analysis, so you don't stick band-aids but improve effectively.
WijNoordHolland
In WijNoordHolland, I explain why more and more small and medium-sized service providers are using AI, but that doesn’t automatically mean they’re working smarter. Without a clear direction, the right skills, and engaged employees, you’ll mostly just create more chaos. In my book, *SME Growth Navigator*, I show how you can actually use AI to drive reliable growth.
Achterhoek BUSINESS
In Achterhoek BUSINESS ,I explain why AI can sometimes actually create more uncertainty for small and medium-sized business service providers rather than helping them work faster. I show why clear decisions, smart processes, and engaged employees are essential to making AI truly work for you. This is a key theme from my book, MKB Groeinavigator.
The Entrepreneurs' Interest
How can small and medium-sized businesses use AI in practical ways to improve processes and work smarter? In *Het Ondernemersbelang*, I explain how I help organizations identify opportunities and apply technology in a targeted way.
Entrepreneurial Friesland
In this interview, I explain how I help entrepreneurs simplify processes, take advantage of digital opportunities, and free up more time and attention for what really matters.
BA Insights – International podcast
On the international podcast BA Insights, I discuss the role of business analysis in creating strategic value, guiding digital transformation, and bridging the gap between business and IT.
Omrop Fryslân / RTV NOF
I developed a free AI coach for parents of gifted and bright children. In this media piece, I explain how AI can help parents with questions about parenting and child development, based on scientific insights and practical guidance.
Alex van Ginneken – Doing Business with AI
In his e-book *Entrepreneurship with AI*, Alex van Ginneken refers to my approach to problem analysis. The message: before you implement AI, you must first understand what problem you actually want to solve.
Marco Heida - Accelerating Responsibly with AI
In the book Accelerating Responsibly with AI Marco Heida’s book features my recommendation on how to use AI responsibly and translate it into real value. Marco also mentions me personally in his acknowledgments. It’s great to see how our shared vision on AI and digital transformation comes together in his book!
Are you looking for someone who can share real-world insights on working smarter, digital transformation, or AI? I’d be happy to share my insights during an interview, podcast, or event.
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